Comments on: How To Write Effective Radio Ads When Marketing To Women http://www.wonderbranding.com/2009/09/how-to-write-effective-radio-ads-when-marketing-to-women/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Tom McMinn http://www.wonderbranding.com/2009/09/how-to-write-effective-radio-ads-when-marketing-to-women/comment-page-1/#comment-2002 Tom McMinn Tue, 29 Sep 2009 17:32:59 +0000 http://www.wonderbranding.com/?p=1666#comment-2002 We've had a much higher factor of "heard your spot on the radio" comments than normal from both customers and friends. Interestingly, when I ask what which spot they heard, women friends almost always tell me about the spot that I think fits their personality. So by golly, it works. As to how that translates into business, I will let you know. We’ve had a much higher factor of “heard your spot on the radio” comments than normal from both customers and friends. Interestingly, when I ask what which spot they heard, women friends almost always tell me about the spot that I think fits their personality. So by golly, it works. As to how that translates into business, I will let you know.

]]> By: Michele Miller http://www.wonderbranding.com/2009/09/how-to-write-effective-radio-ads-when-marketing-to-women/comment-page-1/#comment-2000 Michele Miller Tue, 29 Sep 2009 15:07:57 +0000 http://www.wonderbranding.com/?p=1666#comment-2000 As I said, for a first-round effort, Tom has distinguished himself - #3 is my favorite as well. I'll ask Tom about the results/reaction and see what he says. As I said, for a first-round effort, Tom has distinguished himself – #3 is my favorite as well. I’ll ask Tom about the results/reaction and see what he says.

]]> By: Dennis Collins http://www.wonderbranding.com/2009/09/how-to-write-effective-radio-ads-when-marketing-to-women/comment-page-1/#comment-1999 Dennis Collins Tue, 29 Sep 2009 09:53:30 +0000 http://www.wonderbranding.com/?p=1666#comment-1999 Refreshing. I liked spot #3. So much better than most radio spots that are written to fail. As a manager of radio stations, I know. We advise our clients on their message but ego and the "I know best" attitude usually wins. I wonder if Tom would be willing to share his results and reactions to this campaign? Refreshing. I liked spot #3. So much better than most radio spots that are written to fail. As a manager of radio stations, I know. We advise our clients on their message but ego and the “I know best” attitude usually wins. I wonder if Tom would be willing to share his results and reactions to this campaign?

]]> By: Michele Miller http://www.wonderbranding.com/2009/09/how-to-write-effective-radio-ads-when-marketing-to-women/comment-page-1/#comment-1997 Michele Miller Mon, 28 Sep 2009 21:58:31 +0000 http://www.wonderbranding.com/?p=1666#comment-1997 Mario - thanks for the kudos directed towards Tom. He's been working hard to get a handle on the different customer types, and I think he's doing a find job so far. It will only improve, I promise you. Michael - great news that you're going to give it a try! These ads may not be the most creative in the world, but they are effective in attracting customers, which is more important. I'd love to see what you come up with -- please share! And remember: this methodology can work for web copy, brochures, etc. Mario – thanks for the kudos directed towards Tom. He’s been working hard to get a handle on the different customer types, and I think he’s doing a find job so far. It will only improve, I promise you.

Michael – great news that you’re going to give it a try! These ads may not be the most creative in the world, but they are effective in attracting customers, which is more important. I’d love to see what you come up with — please share! And remember: this methodology can work for web copy, brochures, etc.

]]> By: Michael Staires http://www.wonderbranding.com/2009/09/how-to-write-effective-radio-ads-when-marketing-to-women/comment-page-1/#comment-1994 Michael Staires Mon, 28 Sep 2009 19:32:20 +0000 http://www.wonderbranding.com/?p=1666#comment-1994 Thanks Michele, for a great post. And thanks Tom for sharing. I'm in the early stages now of writing spots for Christian camps. We all know women are the ones making these decisions. Now I'm going to write the spots to the neighborhoods instead of roles: traditional, working woman, grandmother, etc. Thanks Michele, for a great post. And thanks Tom for sharing. I’m in the early stages now of writing spots for Christian camps. We all know women are the ones making these decisions. Now I’m going to write the spots to the neighborhoods instead of roles: traditional, working woman, grandmother, etc.

]]> By: Tom Wanek http://www.wonderbranding.com/2009/09/how-to-write-effective-radio-ads-when-marketing-to-women/comment-page-1/#comment-1993 Tom Wanek Mon, 28 Sep 2009 19:20:19 +0000 http://www.wonderbranding.com/?p=1666#comment-1993 I love the line for the Warrior Princess: "Then we'll get out of your way." Kudos to Tom McMinn. Michele's right, it is rare that a student acts on what they've learned from a seminar. Good job! I love the line for the Warrior Princess: “Then we’ll get out of your way.”

Kudos to Tom McMinn. Michele’s right, it is rare that a student acts on what they’ve learned from a seminar. Good job!

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