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Holly Buchanan Shows GM How To Be More Like Toyota

Published By Michele Miller on September 25, 2009 Print This Post (1) Comment

Toyota JPGHolly Buchanan, my esteemed co-author, knows how to get to the point and make it stick.

Without stealing her thunder, take a gander at her new blog post Marketing Cars to Women – Toyota = A; GM = D.  Holly takes the newest TV ads from each manufacturer and shows you the difference between male and female communication styles.  The differences can be subtle but unquestionably have a powerful influence over female customers.

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1 Comment For This Post

  1. Holly Buchanan said:

    Thanks for the shout out Michele. The article has prompted a really interesting discussion in the comments.

    -October 13, 2009 at 3:28 pm

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