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Holly Buchanan, my esteemed co-author, knows how to get to the point and make it stick.
Without stealing her thunder, take a gander at her new blog post Marketing Cars to Women – Toyota = A; GM = D. Holly takes the newest TV ads from each manufacturer and shows you the difference between male and female communication styles. The differences can be subtle but unquestionably have a powerful influence over female customers.
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Thanks for the shout out Michele. The article has prompted a really interesting discussion in the comments.