Colleague and friend Jeffrey Eisenberg sent a link to me last week, accompanied by a short note: “I don’t normally send this kind of stuff, but this video is worth sharing.”
Indeed, it is.
Take a couple of minutes to watch this beautiful narrative about how the power of words can change a reader’s perception, and persuade her to take action. Then, think about the messages you relay every day to your customers. Are there changes you could make and, as a result, reach more people with more impact? Food for thought.