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Colleague and friend Jeffrey Eisenberg sent a link to me last week, accompanied by a short note: “I don’t normally send this kind of stuff, but this video is worth sharing.”
Indeed, it is.
Take a couple of minutes to watch this beautiful narrative about how the power of words can change a reader’s perception, and persuade her to take action. Then, think about the messages you relay every day to your customers. Are there changes you could make and, as a result, reach more people with more impact? Food for thought.


Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Wow…stunning.
Excellent. Thanks for sharing this, Michele.
Thanks for watching, Patrick and Peter. From the looks of my analytics, lots of folks have viewed this video.
Michele, this is beautiful. I can’t wait to share it with my 11-year old son when he gets home from school. With your permission, I’d love to share it also with my blog readership.
Please feel free to share it, Kat. It’s on YouTube and several other places on the Internet.
Thank-you for sharing
Michelle, thanks for sharing this video with everyone! I’ve posted it to my Facebook so my friends can see it, too. Hopefully, they will spread the word. Watching it made my day!
PS – I am located in Ottawa, Canada.
Take care,
Sharon
Thanks again, Michele, for posting this. Just wrote about it at Examiner.com: http://tinyurl.com/m6ndn8. Will I see you at the Marketing to Moms conference next month in Chicago? Hope so. Would love to meet you.
Thanks, Jeannine, Sharon, & Kat. Glad you can share it with folks. Sorry, Kat, but I won’t be at the conference in Chicago – you’ll have to give me a review.