Comments on: Research You Can Do: Mini-Immersion

By: Women Entrepreneurs Blog Carnival | She Takes on the World

Women Entrepreneurs Blog Carnival | She Takes on the World — Fri, 14 Aug 2009 14:38:11 +0000

[...] Miller presents Research You Can Do: Mini-Immersion posted at Wonder Branding. Learn how to conduct effective and affordable market research for your [...]

By: Coree Silvera

Coree Silvera — Tue, 11 Aug 2009 06:11:01 +0000

It definitely pays off in your marketing strategy to pay attention to what your own clients are saying to you. I’ve seen the surveys most companies use. They can get boring very quickly…quickly enough that someone may want to skim the questions and fly right through.

Thank goodness for the day Kimberly-Clark changed the design of baby wipe boxes! I remember the fumbling with one hand while trying to hold a wiggling bare bottom baby with the other hand…

By: Michele Miller

Michele Miller — Fri, 07 Aug 2009 14:13:11 +0000

Thanks, Natalie – I’ll do that!

By: Natalie MacNeil

Natalie MacNeil — Fri, 07 Aug 2009 05:13:34 +0000

Buyology is a great book! I learned A LOT from it. I know what you mean about having a book-buying habit :s

Great post Michele. Please consider submitting it to the Blog Carnival for Women Entrepreneurs being published next Friday: http://blogcarnival.com/bc/submit_7904.html

By: Michele Miller

Michele Miller — Thu, 06 Aug 2009 18:55:38 +0000

I hadn’t read it, Mike – thanks for the reference! You’re now officially an “enabler” on my book-buying habit. I need to add a room to the house for a library. Looking forward to reading it!

By: Mike

Mike — Thu, 06 Aug 2009 18:51:23 +0000

Have you read “Buyology” by Martin Lindstrom? Great book and he would agree wholeheartedly with your post. People simply don’t tell the truth in surveys. They don’t tell you how they really feel about a product or service. Lindstrom resorts to actual brainmapping to show how some of the most basic advertising tenants are only myths. Great book!