A new survey conducted by Memorex indicates 70% of women say they are ignored by consumer electronics advertisers.

The survey is self-serving, as it’s used to introduce Memorex’s new line of electronics products aimed at women. But while I wouldn’t be caught dead walking around with their MiniMovie Mix3 Boombox (Been there, done that in 1966 with my Close ‘N Play phonograph), their point about trying to find out exactly what women want and need in consumer electronics is a good one.

Here’s a clip from a “conversation group” type research project I did a couple of years ago for a major consumer electronics retailer. This moment happened toward the end of the session, when we finally got down to talking about actually shopping for consumer electronics. The woman here started talking about the shopping experience in a way that made fire alarms go off in my head.

What she was telling the retailer was that she would like to shop as though the store were a fashion boutique or even Ikea — “show me the whole outfit/room of furniture put together as a whole.” This is a piece of information that transcends industry – is there a way you can put an “outfit” of your products or services together so she can see it as a whole?