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	<title>Comments on: Sleep Squad: Reinventing the Customer Experience</title>
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	<link>http://www.wonderbranding.com/2009/07/sleep-squad-reinventing-mattress-retail/</link>
	<description>Speaking, Workshops, Articles</description>
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		<title>By: Vegau Internet Marketing</title>
		<link>http://www.wonderbranding.com/2009/07/sleep-squad-reinventing-mattress-retail/comment-page-1/#comment-5670</link>
		<dc:creator>Vegau Internet Marketing</dc:creator>
		<pubDate>Wed, 02 Nov 2011 14:22:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.wonderbranding.com/?p=1380#comment-5670</guid>
		<description>I am an internet marketer but I started in brick and mortar. I stumbled upon this page and found this to be a wonderful concept. I was looking forward to reading the Cote interview as well but the link appears to be outdated. Anyway, unique ideas like these will become more and more valuable in today&#039;s society. They are also perfect for creation social media buzz, as this article is a great example.</description>
		<content:encoded><![CDATA[<p>I am an internet marketer but I started in brick and mortar. I stumbled upon this page and found this to be a wonderful concept. I was looking forward to reading the Cote interview as well but the link appears to be outdated. Anyway, unique ideas like these will become more and more valuable in today&#8217;s society. They are also perfect for creation social media buzz, as this article is a great example.</p>
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	<item>
		<title>By: mattress</title>
		<link>http://www.wonderbranding.com/2009/07/sleep-squad-reinventing-mattress-retail/comment-page-1/#comment-3056</link>
		<dc:creator>mattress</dc:creator>
		<pubDate>Fri, 30 Apr 2010 14:43:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.wonderbranding.com/?p=1380#comment-3056</guid>
		<description>That&#039;s a great way to get out there and advertise your product.</description>
		<content:encoded><![CDATA[<p>That&#8217;s a great way to get out there and advertise your product.</p>
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	<item>
		<title>By: Michele Miller</title>
		<link>http://www.wonderbranding.com/2009/07/sleep-squad-reinventing-mattress-retail/comment-page-1/#comment-1837</link>
		<dc:creator>Michele Miller</dc:creator>
		<pubDate>Tue, 04 Aug 2009 18:52:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.wonderbranding.com/?p=1380#comment-1837</guid>
		<description>No sweat!  Just thought I&#039;d call a &quot;time out&quot; before the hooligans started taking over.  :-)</description>
		<content:encoded><![CDATA[<p>No sweat!  Just thought I&#8217;d call a &#8220;time out&#8221; before the hooligans started taking over.  <img src='http://www.wonderbranding.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Mattress Chicago</title>
		<link>http://www.wonderbranding.com/2009/07/sleep-squad-reinventing-mattress-retail/comment-page-1/#comment-1836</link>
		<dc:creator>Mattress Chicago</dc:creator>
		<pubDate>Tue, 04 Aug 2009 18:36:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.wonderbranding.com/?p=1380#comment-1836</guid>
		<description>I&#039;m Sorry, this was an inappropriate forum.  

We really need to bring back the Bedding Experts VS. Back to Bed football game...</description>
		<content:encoded><![CDATA[<p>I&#8217;m Sorry, this was an inappropriate forum.  </p>
<p>We really need to bring back the Bedding Experts VS. Back to Bed football game&#8230;</p>
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	<item>
		<title>By: Michele Miller</title>
		<link>http://www.wonderbranding.com/2009/07/sleep-squad-reinventing-mattress-retail/comment-page-1/#comment-1835</link>
		<dc:creator>Michele Miller</dc:creator>
		<pubDate>Tue, 04 Aug 2009 14:01:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.wonderbranding.com/?p=1380#comment-1835</guid>
		<description>Folks - while I appreciate you commenting here, if this is going to turn into a flame war, I respectfully ask that you take it elsewhere.  This is a blog on marketing, not a space to duke it out in mattress wars.  Thanks very much.</description>
		<content:encoded><![CDATA[<p>Folks &#8211; while I appreciate you commenting here, if this is going to turn into a flame war, I respectfully ask that you take it elsewhere.  This is a blog on marketing, not a space to duke it out in mattress wars.  Thanks very much.</p>
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		<title>By: Mattress Chicago</title>
		<link>http://www.wonderbranding.com/2009/07/sleep-squad-reinventing-mattress-retail/comment-page-1/#comment-1832</link>
		<dc:creator>Mattress Chicago</dc:creator>
		<pubDate>Tue, 04 Aug 2009 00:04:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.wonderbranding.com/?p=1380#comment-1832</guid>
		<description>Wow...The Bedding Experts is on the offensive... 

Sleep Squad can call it what they may.  The bottom line is the driver / salesman gets paid more if the customer BUYS A BED and is HAPPY ABOUT IT.

Read their yelp reviews if you do not believe me about customer&#039;s feeling uncomfortable.  Overall it&#039;s a great idea though.  I&#039;m sure they have a great buying rate, with a high percentage of satisfied clients.  Great idea.      

As for the bedding experts:
First you claim I am lying about Sleep Squad, then you try to slander Back To Bed.

The fact is you have more BBB complaints in a single store than we do company wide.  

http://www.bbb.org/chicago/business-reviews/mattress-and-bedding-stores/bedding-experts-bridgeview-in-bridgeview-il-30000088

We serve 10&#039;s of thousands of people.  Sometimes there are people that are not happy, and we do try to accommodate them.  Which is why we have 0 OPEN complaints from our last report.  Not that the BBB is the end-all be-all of customer service. 

I prefer blogs / review sites / open forums. 

&lt;b&gt;Just do two simple google searches:&lt;/b&gt;

bedding experts complaints

back to bed complaints  

: )</description>
		<content:encoded><![CDATA[<p>Wow&#8230;The Bedding Experts is on the offensive&#8230; </p>
<p>Sleep Squad can call it what they may.  The bottom line is the driver / salesman gets paid more if the customer BUYS A BED and is HAPPY ABOUT IT.</p>
<p>Read their yelp reviews if you do not believe me about customer&#8217;s feeling uncomfortable.  Overall it&#8217;s a great idea though.  I&#8217;m sure they have a great buying rate, with a high percentage of satisfied clients.  Great idea.      </p>
<p>As for the bedding experts:<br />
First you claim I am lying about Sleep Squad, then you try to slander Back To Bed.</p>
<p>The fact is you have more BBB complaints in a single store than we do company wide.  </p>
<p><a href="http://www.bbb.org/chicago/business-reviews/mattress-and-bedding-stores/bedding-experts-bridgeview-in-bridgeview-il-30000088" rel="nofollow">http://www.bbb.org/chicago/business-reviews/mattress-and-bedding-stores/bedding-experts-bridgeview-in-bridgeview-il-30000088</a></p>
<p>We serve 10&#8242;s of thousands of people.  Sometimes there are people that are not happy, and we do try to accommodate them.  Which is why we have 0 OPEN complaints from our last report.  Not that the BBB is the end-all be-all of customer service. </p>
<p>I prefer blogs / review sites / open forums. </p>
<p><b>Just do two simple google searches:</b></p>
<p>bedding experts complaints</p>
<p>back to bed complaints  </p>
<p>: )</p>
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		<title>By: Mattress Store Owner</title>
		<link>http://www.wonderbranding.com/2009/07/sleep-squad-reinventing-mattress-retail/comment-page-1/#comment-1831</link>
		<dc:creator>Mattress Store Owner</dc:creator>
		<pubDate>Mon, 03 Aug 2009 18:43:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.wonderbranding.com/?p=1380#comment-1831</guid>
		<description>While I don&#039;t like competing against Sleep Squad because they&#039;re ruining the pricing integrity for brick and mortar retailers... I won&#039;t lie about them like &quot;Mattress Chicago&quot; did in the previous comment.

Sleep Squad doesn&#039;t pressure people because their employees don&#039;t make commissions. 

If you click on the name &quot;chicago mattress you&#039;ll see that it links to Back to Bed. Back to Bed currently has 112 Better Business Bureau complaints and 5 lawsuits in the Chicago Area.</description>
		<content:encoded><![CDATA[<p>While I don&#8217;t like competing against Sleep Squad because they&#8217;re ruining the pricing integrity for brick and mortar retailers&#8230; I won&#8217;t lie about them like &#8220;Mattress Chicago&#8221; did in the previous comment.</p>
<p>Sleep Squad doesn&#8217;t pressure people because their employees don&#8217;t make commissions. </p>
<p>If you click on the name &#8220;chicago mattress you&#8217;ll see that it links to Back to Bed. Back to Bed currently has 112 Better Business Bureau complaints and 5 lawsuits in the Chicago Area.</p>
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	<item>
		<title>By: Mattress Chicago</title>
		<link>http://www.wonderbranding.com/2009/07/sleep-squad-reinventing-mattress-retail/comment-page-1/#comment-1825</link>
		<dc:creator>Mattress Chicago</dc:creator>
		<pubDate>Wed, 29 Jul 2009 20:30:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.wonderbranding.com/?p=1380#comment-1825</guid>
		<description>This seems like a great idea, but for many it ends up being really uncomfortable and embarrassing.  

It&#039;s great if the customer loves the bed and wants to purchase one of the 2-4 selections they were given.  Then it&#039;s a convenient way of getting a bed.  What if they don&#039;t and they want to try other mattresses, or compare the prices.  

Then you have two salesman in a truck pressuring you to buy in front of your home.  (They get paid if you buy.)  

I&#039;ve read reviews on yelp, and other local business sites where this was the case.

Also, the beds are wrapped in plastic, so you don&#039;t exactly get the best understanding of what you&#039;re choosing, until you make your FINAL selection.  

There is a whole world of mattresses that are really innovative now.  Many types that weren&#039;t around 10 years ago when most people last purchased a mattress.

Bottom line:  This is a really cool convenient and innovative idea for sure, but it is not the best way to find the right mattress for the best prices.</description>
		<content:encoded><![CDATA[<p>This seems like a great idea, but for many it ends up being really uncomfortable and embarrassing.  </p>
<p>It&#8217;s great if the customer loves the bed and wants to purchase one of the 2-4 selections they were given.  Then it&#8217;s a convenient way of getting a bed.  What if they don&#8217;t and they want to try other mattresses, or compare the prices.  </p>
<p>Then you have two salesman in a truck pressuring you to buy in front of your home.  (They get paid if you buy.)  </p>
<p>I&#8217;ve read reviews on yelp, and other local business sites where this was the case.</p>
<p>Also, the beds are wrapped in plastic, so you don&#8217;t exactly get the best understanding of what you&#8217;re choosing, until you make your FINAL selection.  </p>
<p>There is a whole world of mattresses that are really innovative now.  Many types that weren&#8217;t around 10 years ago when most people last purchased a mattress.</p>
<p>Bottom line:  This is a really cool convenient and innovative idea for sure, but it is not the best way to find the right mattress for the best prices.</p>
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