Comments on: Craig Ferguson on the Evolution of Advertising http://www.wonderbranding.com/2009/07/craig-ferguson-on-the-evolution-of-advertising/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Yvonne DiVita http://www.wonderbranding.com/2009/07/craig-ferguson-on-the-evolution-of-advertising/comment-page-1/#comment-1911 Yvonne DiVita Sun, 30 Aug 2009 13:29:03 +0000 http://www.wonderbranding.com/?p=1474#comment-1911 Oh my! Being young is being stupid? Is being stupid also being young? Well, Craig gets it mostly right, as usual. But, I think some (read 'good') businesses understand that experience trumps youth and if you also have knowledge of the industry, and knowledge of the businesses audience, you are a good bet to work with. Somehow, I do not see us giving up this Youth Worship - but I hope we baby boomers, who don't want to grow old, let's face it, get a handle on how to be youthful without being stupid. And, that we pass this knowledge on to our sons and daughter - that they may embrace the happiness of growing up. It really is fun, if you allow yourself to participate. Oh my! Being young is being stupid? Is being stupid also being young? Well, Craig gets it mostly right, as usual. But, I think some (read ‘good’) businesses understand that experience trumps youth and if you also have knowledge of the industry, and knowledge of the businesses audience, you are a good bet to work with.

Somehow, I do not see us giving up this Youth Worship – but I hope we baby boomers, who don’t want to grow old, let’s face it, get a handle on how to be youthful without being stupid. And, that we pass this knowledge on to our sons and daughter – that they may embrace the happiness of growing up. It really is fun, if you allow yourself to participate.

]]> By: Coree Silvera http://www.wonderbranding.com/2009/07/craig-ferguson-on-the-evolution-of-advertising/comment-page-1/#comment-1842 Coree Silvera Thu, 06 Aug 2009 05:37:42 +0000 http://www.wonderbranding.com/?p=1474#comment-1842 Perfect! It's true how it's no longer fashionable to be wise or experienced. Now it's all about being cool and having the newest gadget to show your college buddies. Perfect! It’s true how it’s no longer fashionable to be wise or experienced. Now it’s all about being cool and having the newest gadget to show your college buddies.

]]> By: Lori http://www.wonderbranding.com/2009/07/craig-ferguson-on-the-evolution-of-advertising/comment-page-1/#comment-1833 Lori Tue, 04 Aug 2009 01:12:58 +0000 http://www.wonderbranding.com/?p=1474#comment-1833 Brilliant, poignant and sadly, true. Brilliant, poignant and sadly, true.

]]> By: Peter http://www.wonderbranding.com/2009/07/craig-ferguson-on-the-evolution-of-advertising/comment-page-1/#comment-1828 Peter Sun, 02 Aug 2009 01:52:58 +0000 http://www.wonderbranding.com/?p=1474#comment-1828 Love it! I must say that as a high school teacher (and father of three former teens) that I've witnessed too much of the "young and stupid" segment of our society. The good news is that now that the Baby Boomers are moving past middle age advertisers seem to be waking up to the power of that market. Now if only the boomers themselves would realize that it's okay to age gracefully--I know I'd never want to go back to who I was as a twenty-something. Love it! I must say that as a high school teacher (and father of three former teens) that I’ve witnessed too much of the “young and stupid” segment of our society. The good news is that now that the Baby Boomers are moving past middle age advertisers seem to be waking up to the power of that market. Now if only the boomers themselves would realize that it’s okay to age gracefully–I know I’d never want to go back to who I was as a twenty-something.

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