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This has to be one of the most concise, entertaining, dead-on rants about advertising I’ve ever heard. It’s so true, you don’t know whether to laugh or cry.
But if YOU thought the same way traditional advertisers do, you wouldn’t be here, would you?
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Love it! I must say that as a high school teacher (and father of three former teens) that I’ve witnessed too much of the “young and stupid” segment of our society. The good news is that now that the Baby Boomers are moving past middle age advertisers seem to be waking up to the power of that market. Now if only the boomers themselves would realize that it’s okay to age gracefully–I know I’d never want to go back to who I was as a twenty-something.
Brilliant, poignant and sadly, true.
Perfect! It’s true how it’s no longer fashionable to be wise or experienced. Now it’s all about being cool and having the newest gadget to show your college buddies.
Oh my! Being young is being stupid? Is being stupid also being young? Well, Craig gets it mostly right, as usual. But, I think some (read ‘good’) businesses understand that experience trumps youth and if you also have knowledge of the industry, and knowledge of the businesses audience, you are a good bet to work with.
Somehow, I do not see us giving up this Youth Worship – but I hope we baby boomers, who don’t want to grow old, let’s face it, get a handle on how to be youthful without being stupid. And, that we pass this knowledge on to our sons and daughter – that they may embrace the happiness of growing up. It really is fun, if you allow yourself to participate.