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Since I do a lot of presenting and teaching these days, I thought I’d post a short clip from an “Intro to Marketing to Women” session, presented as part of the Wizards on the Road workshop at the Qwest Center in Denver last February.
The session began with a quick overview of the purchasing power that female customers wield, followed by the discovery of a historical pattern that clearly shows why “marketing to women” is currently so important and why it’s here to stay. The clip you’ll see is the first dip into the world of science and the fascinating knowledge of gender difference in brain wiring.
It was a great event all around, with more than 75 businesses in attendance, and a dozen of my finest partners sharing their expertise.
If you’re interested, the next Wizards on the Road event is scheduled for September 23 & 24 in Richmond, Virginia. You can learn more and register here.
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Again: great!
I studied differences in womens and mens brains as a class in gender and human values. The explanation of the differences and its existance was an issue. We were focusing on “virtues” and values not the “wiring” or anatomy of the brain.
May I post your video on our blog for all those “not buying” the theory of the differences?
Mario, I would be honored. Thanks for asking.