Comments on: Neighborhood #4: The Guardian http://www.wonderbranding.com/2009/06/neighborhood-4-the-guardian/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Michele Miller http://www.wonderbranding.com/2009/06/neighborhood-4-the-guardian/comment-page-1/#comment-2234 Michele Miller Wed, 11 Nov 2009 16:33:38 +0000 http://www.wonderbranding.com/?p=1065#comment-2234 Thanks for the comment, Kris. Yes, all 4 neighborhoods should be given equal attention, if possible. If you are writing a brochure or web copy, and only had one page in which to relay a message, you could write one paragraph for each type and place them in this order: Regal Queen (spontaneous) Warrior Princess (competitive) Healer (humanistic) Guardian (methodical) If you are writing for radio, write one ad for each type and rotate them. As far as one type dominating in the purchasing process, that would depend on the product or service you were selling. Thanks for the comment, Kris. Yes, all 4 neighborhoods should be given equal attention, if possible. If you are writing a brochure or web copy, and only had one page in which to relay a message, you could write one paragraph for each type and place them in this order:

Regal Queen (spontaneous)
Warrior Princess (competitive)
Healer (humanistic)
Guardian (methodical)

If you are writing for radio, write one ad for each type and rotate them.

As far as one type dominating in the purchasing process, that would depend on the product or service you were selling.

]]> By: Kris http://www.wonderbranding.com/2009/06/neighborhood-4-the-guardian/comment-page-1/#comment-2221 Kris Tue, 10 Nov 2009 11:23:01 +0000 http://www.wonderbranding.com/?p=1065#comment-2221 The 4 neighborhoods were great! It has definitely opened my eyes and also aroused some questions. Can the neighborhoods be somehow packaged together effectively due to limited marketing budgets or would that have a detrimental effect on the results. Of the 4 neighborhoods, is there any one that greatly outweighs the others in terms of purchasing power? The 4 neighborhoods were great! It has definitely opened my eyes and also aroused some questions. Can the neighborhoods be somehow packaged together effectively due to limited marketing budgets or would that have a detrimental effect on the results. Of the 4 neighborhoods, is there any one that greatly outweighs the others in terms of purchasing power?

]]> By: Michele Miller http://www.wonderbranding.com/2009/06/neighborhood-4-the-guardian/comment-page-1/#comment-1694 Michele Miller Thu, 11 Jun 2009 03:56:52 +0000 http://www.wonderbranding.com/?p=1065#comment-1694 Thanks for following and reading all 4 neighborhoods! I'm glad you found one that resonates the most with you and your work! Thanks for following and reading all 4 neighborhoods! I’m glad you found one that resonates the most with you and your work!

]]> By: Cheap Charlie http://www.wonderbranding.com/2009/06/neighborhood-4-the-guardian/comment-page-1/#comment-1693 Cheap Charlie Thu, 11 Jun 2009 02:18:31 +0000 http://www.wonderbranding.com/?p=1065#comment-1693 I enjoyed the journey with you on the 4 neighborhoods. I couldn't wait to get to your last neighborhood, this sounds like some of the qualities I have, and the copy written above does sound like something that would lure me in. I like details, I like to comparison shop, and I like the directness of mix, cook, and go. I enjoyed the journey with you on the 4 neighborhoods. I couldn’t wait to get to your last neighborhood, this sounds like some of the qualities I have, and the copy written above does sound like something that would lure me in. I like details, I like to comparison shop, and I like the directness of mix, cook, and go.

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