Related Posts
More From This Category
- Esurance’s New Ad Campaign: Pushing All The Right Buttons
- The One Very Important Thing You Can Learn From “Back to School” Marketers
- Friday Fun: Alan King Tells Us Why Marketing To Women Is Important
- When Free Isn’t Free Enough
It looks like Avon, the self-proclaimed “company for women,” has a top-notch salesperson in Alabama selling its cosmetics and other products. That’s no surprise – until you discover that the top salesperson in mention is a man.
This article on Ken Taylor crossed my newswire over the weekend. Apparently, Ken found Avon when a catalog was dropped on his doorstep in 1995. Intrigued, he decided to see if he could sell the line. He joined the leadership training program in 1998 (record-breaking speed for a salesman), and became an executive unit leader in 2006. He ranks in the top 3% of sales nationwide, and loves his customers.
I’ve emailed Ken to see if we can get him for an interview on WonderBranding. If all y’all in Alabama have any way of nudging Ken to join in, please do! I’m dying to get his insight about what he considers to be effective marketing to women and how to capture the heart of the female customer.


Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Good luck: I’d be interested in hearing from him, too. Because the article doesn’t really go into how he does what he does…