Comments on: Goodwill Takes On Boutique Luxury

By: Michele Miller

Michele Miller — Tue, 16 Jun 2009 17:47:55 +0000

Great story, Margaret! I think I need to get to Goodwill more often. Your example is a great one of how consumers are shopping from a different perspective during these economic times. Let me know if you write an article as well!

By: Margaret Titus

Margaret Titus — Tue, 16 Jun 2009 17:12:24 +0000

Hi Michelle, Just yesterday I passed the local Goodwill in my tiny South Georgia town and thought–I think I’ll do an article on making a fashion statement using the Goodwill Brand. My son Joe ( the high functioning autistic kid in my brood of 4 kids) is hiking the entire Appalachian trail this summer -from GA to Maine-and after paying a fortune for this and that, it hit me–go to goodwill! I did — and found new Nike rain gear, hiking shorts and other cool and useful stuff. Their brand adaptation is very savvy!! We are on the same page again Hope you and yours are well and happy–hope to see you sometime–
Margaret Titus
Brand Strategies For Professionals
One Hit Wonder Wizard Academy Graduate

By: Michele Miller

Michele Miller — Tue, 16 Jun 2009 14:06:19 +0000

Interesting point about materialism! At least we know that some of the proceeds are going to help others in need, right?

By: Frugalocal

Frugalocal — Tue, 16 Jun 2009 03:39:24 +0000

My brother-in-law has worked for Goodwill for about 13 years. When he started there were only 4 locations in our metro area and now there are 15. They have a good business model that really seems to be working well for them. Their model wouldn’t work in a country that wasn’t full of voracious materialistic consumers.