Comments on: Forgotten Online: Older Women

By: Today's Mature Woman: The Undertapped Marketing Mecca | Strategic Business Designer - Hazel Nieves 'Digital Strategy Marketing Coach'

Tue, 05 Jan 2010 15:48:37 +0000

[...] her article Forgotten Online: Older Women it was [...]

By: Yvonne DiVita

Yvonne DiVita — Wed, 04 Nov 2009 16:52:06 +0000

Michele, can we talk on the phone? I have something to share. Email me a day and time… with the thought that Tom and I are deep in preparing for our road trip to CO.

By: Michele Miller

Michele Miller — Mon, 15 Jun 2009 20:22:11 +0000

You’re so right, Judy. Most marketers (about 98% of them, I’d guess) keep thinking in terms of “demographics” rather than “value-graphics” – that is, what’s going on INSIDE the customer. We have our work cut out for us!

Thanks for adding your comment!

By: Judy Cable

Judy Cable — Mon, 15 Jun 2009 20:08:26 +0000

Oh No! I am 35. So what, now I am old? I love being this age and I feel that the pressure to buy certain brands or look a certain way has gone.

I know who I am, what I like and what I want. You will have to work extra hard if you are going to market to me. Maybe that is why no one is trying. Great blog post Michele.

By: Cheap Charlie

Cheap Charlie — Sat, 30 May 2009 02:53:23 +0000

I can’t say that I specifically know of companies that has launched/re-invented itself – for the 35+ female. Being a 40-something year old woman, I know it is downright hard to find anything decent on the internet for myself which is really kind of sad. I see a lot geared at teens and twenty year olds, some things that a young 35 could sport, but it really does seem like we have been forgotten.

By: Michele Miller

Michele Miller — Thu, 28 May 2009 17:42:10 +0000

You are a sharpie, Michael – I had missed that completely! I’ll revise my comment to reflect your excellent insight and will delete PB’s (looks like I have spammers already!). Sorry I missed out on your point – must have had a senior moment.

By: Michael Staires

Michael Staires — Thu, 28 May 2009 16:57:03 +0000

That’s weird. “PB’s” comment is a direct copy of mine earlier. Hmmm. What’s up with that?
M.

By: Michele Miller

Michele Miller — Thu, 28 May 2009 16:42:36 +0000

Excellent point, Michael. There are so many industries and areas that are ignoring a strong core market – grandparents. I hadn’t thought of camps, but that’s a definite YES. I see I need to get my own head out of the norm and think about all the different types of purchasing grandmothers influence. Wouldn’t it be great if there was a camp out there that had a “grandparents” section to its website? Let me know if you know of one.

By: Michele Miller

Michele Miller — Thu, 28 May 2009 14:23:09 +0000

Good thought, Chris. I don’t think Chico’s has a blog (can’t find one, anyway). And not only that, they don’t have a Facebook presence! That is surprising, especially given the age group that is using Facebook. They’re saying they just had a great quarter overall, but most of that is due to layoffs and cost cutting. If they don’t get with the social program, they may get left behind.

By: Chris Brown

Chris Brown — Thu, 28 May 2009 11:43:11 +0000

Chicos should have a blog. I think that they cater to the 35 and older crowd… okay 45 and older.

If the average age of a first time Grandmother these days is 48 years old (add up if a 23 year old average age of a 1st time mom in 1970′s and average age of a first time mom at 25 in the 2000′s), it sure seems like Grandma’s are getting younger.

Most are working, have discresionary dollars to spend on grandkids. Most are online. Alot!

Does Chico’s have a blog? Why not?!