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Pitney Bowes has been working hard to help its customers make the highest and most efficient use of their marketing and postage dollars. This is an informal, informative video that shows some of the things you can do (and avoid!) with your next direct mail campaign.


Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Great video. Thanks for bringing it to our attention. Several items are similar to what I have written about in Neuro Web Design: What makes them click? This video isn’t about web sites, but several principles are the same… she even mentions how food gets her attention…