Comments on: African-American Women to Advertisers: You Don’t Know Us http://www.wonderbranding.com/2009/04/african-american-women-to-advertisers-you-dont-know-us/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Net-Zilla Blog http://www.wonderbranding.com/2009/04/african-american-women-to-advertisers-you-dont-know-us/comment-page-1/#comment-3763 Net-Zilla Blog Wed, 30 Jun 2010 09:47:54 +0000 http://www.wonderbranding.com/?p=5#comment-3763 <strong>Create Perception of Value...</strong> There is a great deal of cynicism about the advertising industry which is sometimes justified.  This video, hosted by Rory Sutherland, has the three E’s of good content in one piece. Those E’s being entertain, enlighten and inform. Enough o... Create Perception of Value…

There is a great deal of cynicism about the advertising industry which is sometimes justified.  This video, hosted by Rory Sutherland, has the three E’s of good content in one piece. Those E’s being entertain, enlighten and inform. Enough o…

]]> By: Michele http://www.wonderbranding.com/2009/04/african-american-women-to-advertisers-you-dont-know-us/comment-page-1/#comment-3 Michele Wed, 08 Apr 2009 00:06:21 +0000 http://www.wonderbranding.com/?p=5#comment-3 Charity - you're so right. There are many segments of the female population that deserve more attention. And I think the time has definitely arrived! Ghennipher - you are right that the "average white female" deserves more attention, too. :-) I think that if industries took the time to get to know from the "inside out" some of those cultural barriers would automatically disappear. Charity – you’re so right. There are many segments of the female population that deserve more attention. And I think the time has definitely arrived!
Ghennipher – you are right that the “average white female” deserves more attention, too. :-) I think that if industries took the time to get to know from the “inside out” some of those cultural barriers would automatically disappear.

]]> By: Ghennipher Weeks http://www.wonderbranding.com/2009/04/african-american-women-to-advertisers-you-dont-know-us/comment-page-1/#comment-4 Ghennipher Weeks Tue, 07 Apr 2009 23:37:15 +0000 http://www.wonderbranding.com/?p=5#comment-4 Interesting findings...although marketing to the "average white female" still leaves much to be desired, as well. As a bi-racial woman (latino + african american) working with companies to help change antiquated views of marketing to women, I find that advertising in general still tends to miss the real needs of most women and targets demographics which are almost characatures of real life. Findings like this certainly help bring awareness to the importance of truly understanding a diverse set of customers, especially in industries traditionally targeted to white males. Interesting findings…although marketing to the “average white female” still leaves much to be desired, as well.
As a bi-racial woman (latino + african american) working with companies to help change antiquated views of marketing to women, I find that advertising in general still tends to miss the real needs of most women and targets demographics which are almost characatures of real life. Findings like this certainly help bring awareness to the importance of truly understanding a diverse set of customers, especially in industries traditionally targeted to white males.

]]> By: Charity http://www.wonderbranding.com/2009/04/african-american-women-to-advertisers-you-dont-know-us/comment-page-1/#comment-5 Charity Tue, 07 Apr 2009 22:59:38 +0000 http://www.wonderbranding.com/?p=5#comment-5 I believe the same can be said about Asian American women. I'm glad all this stuff is coming out of the woodwork. I believe the same can be said about Asian American women. I’m glad all this stuff is coming out of the woodwork.

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