African-American Women to Advertisers: You Don’t Know Us

4-7-09a

Marketing Charts reports that a new groundbreaking study shows that 86% of African-American women feel that companies have no clue when it comes to understanding who they are or what they need. Conducted by Lattimer Communications and The Bantam Group, the study reveals that the largest communication gap falls in the industries of automotive, banking/financial, […] Read more »