Will You Join Me?


For all of you who keep asking, I am now teaching courses on marketing to women at both Wizard Academy and online. Here’s the current schedule of events: April 15-16:  WonderBranding – Marketing to Women Workshop Two days jam-packed with info, research and applications on capturing the heart of the REAL female customer.  Tuition cost […] Read more »

Contrasting to Become the Unmistakable Choice

Contrasting in Marketing and AdvertisingThe Contrast Principle states that decisions are not made in isolation. Rather, we look for the differences between our available choices. Contrasting in marketing is the degree to which your message strikes a clear and unmistakable difference between you and your competition. And as a marketer, it’s your job to frame […] Read more »