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Beauty, it seems, isn’t just in the eye of the beholder – it’s also in the brain.
A new research study has been published in the electronic edition of Proceedings of the National Academy of Science with evidence that male and female brains perceive “beauty” by utilizing different regions of the brain. Same final solution, but each gender uses a very different process for getting there.
While men concentrate on the spatial aspects of an object (right-brain dominant), women look at an object and link it to language (using both hemispheres of the brain at once).It’s something to keep in mind, especially given the way the eyes of a female customer are structured and the things she subconsciously registers when approaching your place of business.
It means she’s linking the visual aspects of your retail store or office with actual words. In essence, she’s literally talking herself into – or out of – doing business with you.
Have you checked your store or office on the “beauty meter” lately? What are her eyes – and her brain – telling her about you? Are you the Mona Lisa or Elvis-On-Velvet?
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
What an intriguing post Michele! Loving it. People talk about NLP etc yet, there’s as you’ve pointed out, we forget the visual surroundings of our own offices, places of business.
Everything has to be congruent for a customer to invest in YOU.
Thanks!
Twitter me @Iconic88
a beauty meter is a good idea
Dr. Wright
The Wright Place TV Show
http://Www.wrightplacetv.com
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Good point about the beauty meter. Many companies should also use it on the homepage of their website. That’s an area that’s often overlooked when it comes to visual appeal. I have some insight on that this week on my blog.
Great post – thanks. I pop over to read your blog quite often and appreciate what you write.
In my own life, I see a huge difference in my attitude and productivity when my office is looking good rather than messy, piled high with stacks of paper.
Oops–I just looked around. Think I need to clean it up. : )