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Sometimes, the littlest things can fortify a brand in the customer’s mind.
Take this card, which arrived with my J. Crew mail order a few days ago:
(Click on the image for a full-size version)
Polishes away a little of the corporate stigma and lends the personal touch. Granted, the card is printed, not handwritten, but it’s thoughtful just the same. And smart marketing. All for pennies on the dollar.
What’s keeping you from sending a note like this to your customers? If you want to connect with the female consumer, this is the kind of no-brainer marketing you need to be thinking about. Anyone can do it – why not you?
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
I think that this is a great idea. I often talk about how women are much more inclined to notice the details surrounding a brand or retail experience than their male counterparts, and this is a great example. Thanks for sharing.
It’s simple, straightforward and timely. It begs to be read. Any normal postcard with lifestyle/fashion photos would surely be tossed, but this one is special.
Wonderful post and example. I’m certainly drawn to the simple and straightforward message with a touch of “something different”. Thanks for sharing.
I had my best handwriting turned into a font that I use on a card just like the J. Crew example. With a colored ink it looks pretty close to hand created and I get a lot of good feedback. I used this company http://www.fontgod.com/ and they were great but there are probably more.
I received the exact same note with my order last month – it put a smile on my face when I read it!