Merry Christmas!

12-22-08a

Wishing you, my dear readers, a very Merry Christmas season. May Santa bring you everything on your list. If you will be traveling this season, be safe, and enjoy every precious moment with family and friends... Read more »

The Four Neighborhoods of Female Consumers

Young happy woman with shopping bags

I don’t know about you, but the thought of a world full of female consumers scares the livin’ bejeezus out of me. It’s just too big for me to wrap my brain around. But a neighborhood of female consumers? That’s a little less intimidating... Read more »

Peeking Your Head Around the Corner

The new year is just around the corner. Can you believe it? But now is not the time to get all cozy and comfortable. Roll up your sleeves and wrap your arms around a business plan that will win against this stinkin’ economy and the big boys in your market for 2009 and beyond. Join […] Read more »

Why the Female Customer Isn’t Going Away Anytime Soon

12-9-08a

I’m concerned that you have yet to fully realize that focusing on the female customer is not a fad. It’s not going to dissolve into the ether like past eras of marketing buzz, where moving from target to target was the strategy du jour. You really need to get this through your noggin. The power […] Read more »