http://www.wonderbranding.com/2008/10/tapping-her-energy-to-build-your-brand/ Marketing to Women Thu, 11 Mar 2010 18:55:17 -0700 http://wordpress.org/?v=2.9 hourly 1 http://www.wonderbranding.com/2008/10/tapping-her-energy-to-build-your-brand/comment-page-1/#comment-76 Marney Lewis Sat, 20 Dec 2008 01:39:49 +0000 http://www.wonderbranding.com/?p=34#comment-76 Your perspective so accurate. You certainly tap into the female psyche and related to business and marketing so creatively. Thanks for the post and keep doing what you're doing. Your perspective so accurate. You certainly tap into the female psyche and related to business and marketing so creatively. Thanks for the post and keep doing what you’re doing.

]]> http://www.wonderbranding.com/2008/10/tapping-her-energy-to-build-your-brand/comment-page-1/#comment-77 Julia Tanen Wed, 15 Oct 2008 19:33:58 +0000 http://www.wonderbranding.com/?p=34#comment-77 This is so on-point. I have a small PR agency and we are always targeting women, whether through blogs, i-village, online sites, print mags, you name it. The most important thing to a woman is to see the 'flow' of the story. Does it make sense?Is it real? Can she relate to the story? If she can relate, she will click, call or buy. Getting a woman to relate isn't rocket science -- it's common sense. But it takes thought. We know when something doesn't smell authentic, and we bolt from it. We gravitate to the real. This is so on-point. I have a small PR agency and we are always targeting women, whether through blogs, i-village, online sites, print mags, you name it. The most important thing to a woman is to see the ‘flow’ of the story. Does it make sense?Is it real? Can she relate to the story? If she can relate, she will click, call or buy. Getting a woman to relate isn’t rocket science — it’s common sense. But it takes thought. We know when something doesn’t smell authentic, and we bolt from it. We gravitate to the real.

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