Boom Your Credibility: Reveal an Uncomfortable Truth

Scrambling for the next big idea to win more customers? Do yourself a favor: forget trying to cash in on the latest marketing craze. You’ll win more customers with a little openness and humility. Here’s why: Too many marketing messages sound phony, plastic and predictable. “Our prices can’t be beat.” “The largest selection of any […] Read more »

Elevating Trust With Signaling

Because trust understands a language that does not rely on words, your customer’s brain operates on autopilot; scanning the horizon for unbiased, non-verbal clues it can use to reduce uncertainty, avoid risk and the pain of loss. Which means, your customers are skillfully programmed to avoid buyer’s remorse. And many of the non-verbal clues they […] Read more »