Uncle Kevin needs you, Mom! Remember our friend Kevin Burke, who wore the pregnancy suit for a month in order to better understand what moms-to-be go through?  His company, Lucid Marketing, is now conducting a survey of moms to see what really reaches them when it comes to marketing.  Take the survey and do good at the same time – for every 10 people who take the survey, Lucid will donate $5 to St. Jude Children’s Research Hospital.

Chico’s Hits Marketing Gold with Phelps: Not Michael, but his mother, Debbie.  Check out this USA Today article on how Debbie Phelps’ love for Chico’s clothing gained mucho attention for the brand and just may have scored her a celebrity endorsement deal.

Best Buy Cries WoLF: Finally, consumer electronics retailers are waking up when it comes to what women want – more female salespeople.  The Boston Herald reports on Best Buy’s Women Leadership Forum (WoLF), a group of employees who are working to make the customer experience better for their majority market – women.