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There are things I love about European advertising, not the least of which is their total lack of prudishness (is that a real word?) when it comes to the human anatomy and joy of sex.
This is Wonderbra’s newest TV ad in the UK – a casting call for “real women” (hello, Dove?) to participate in their upcoming campaign. (RSS readers can watch the video here.)
This is refreshing, considering the hoo-hah that ensued in the U.S. over these Dove ads of older women.
And by the way… that photo editor who claimed to have done major retouching on the Dove photos has now recanted, BIG TIME.
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
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