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No, no… don’t worry. Husband knows all about it. I confessed all yesterday, as I couldn’t hide my lust any longer. And he’s fine with it, since the object of my desire proves to be no competition for him.

Meet my new love affair with the Sleep Squad, a portable mattress showroom company in Chicago that offers the ultimate in customized mattress buying. When I encounter a business like this that is focused on delivering the best product and unparalleled customer service, I want to run right up to it and kiss it on the mouth…
Ahem. Sorry.
Lest I get too carried away here, be sure to check out my extended post on Sleep Squad and a truly remarkable interview with founder Michael Cote over at AmericanSmallBusiness.com. (And if you feel so inclined, please click the thumbs-up!) You won’t be sorry – it’s a humdinger, and inspiration for anyone who aspires to extreme retail. This is what it’s gonna take to compete with the future.
Do you know of any other examples like Sleep Squad that might get my heart racing? I’d love to hear about them for research I’m doing for an upcoming book. Post your info here or email me!


Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
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