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The Center for Media Research says online shopping has hit the tipping point:
In 2005, 51 percent of adults said they’d made a purchase online.
In 2006, it jumped to 58 percent.
In 2007, it hit 64 percent.
Jackie is still amazed at the number of businesses… great businesses… that still don’t have a strong online presence. Consider how much revenue they’d generate if they did.
Think because you don’t sell online you don’t need a website? A recent Pew Internet research study reveals that 58 percent of all shoppers say that even when they make a purchase in a store, they research it online first.
It’s not just about shopping anymore – it’s about information. If you’re not where she’s looking, or don’t have the persuasive language to convince her that you’re the one she’s been looking for, you’re likely to be lost at sea. Online presence is more important than any Advo flier or newspaper ad. It’s an investment that could mean the very survival of your business.
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
completey agree, the internet is becoming more and more important in the business world. I’m a frequent visitor to James Brausch’s blog for this very reason!
Who Works Harder – Women or Men?
I’ve always liked the saying, A man may work from sun to sun but a woman’s work is never done. It’s that implication that women work harder than men. I don’t know that that’s true – I don’t buy into the idea that men don’t put in equal time – with the …
Absolutely! It’s tough to convince my professional artist colleagues of this. I embrace demographic and technology change and learn by it. Complying with the boomer and geezers to the Y-Generation is just the start to make sure my business is accessible to all whenever they need me.
Hi Michele I’ve just discovered your blog and am an instant fan! You’re insights are spot on. I can’t agree more with this post – I regularly research online what I’m going to buy before visiting the store and get increasingly frustrated that even large, well established stores don’t have decent websites. It’s quite amazing that even the big guys aren’t catching on more quickly.
Hi Michele I’ve just discovered your blog and am an instant fan! You’re insights are spot on. I can’t agree more with this post – I regularly research online what I’m going to buy before visiting the store and get increasingly frustrated that even large, well established stores don’t have decent websites. It’s quite amazing that even the big guys aren’t catching on more quickly.