How Much Do You Really Care?

A few weeks ago Kimberly Palmer, reporter for U.S. News and World Report, contacted me to ask my opinion on the new CVS “For All the Ways You Care” campaign.  I know there are other marketing-to-women honchos out there who tend to play it safe, reacting positively to almost any campaign that is directed towards […] Read more »

Giving Thanks

There’s so much to be thankful for, most of all being home for the holidays.  2007 has been the fastest year I’ve ever experienced, and one of the most blessed.  I look forward to catching my breath from all the fall season travel, enjoying the holiday with the family, and writing about some interesting (and […] Read more »