Bells of La Mancha Wall

What a weekend!  Enjoyed what has to be one of the most memorable Wizard Academy reunions ever – 150 of the Academy cognoscenti, celebrating a universe of women.  We learned, laughed, ate and drank till we couldn’t stand up.  We dedicated the finished Bells of La Mancha wall at the Academy entrance.  And we rocked […] Read more »

Now I Heart Zappos, Too

Thanks to Seth for pointing out I Heart Zappos, the honest-to-god, real-life, over-the-top, move-you-to-tears customer story of 2007. Have a small advertising budget?  Want to create something extraordinary?  Read the post and see why everyone is crazy about Zappo’s.  Think that post isn’t some of the best word-of-mouth ever?  The greatest thing about it is […] Read more »

Take My Word For It

Hat-tip to Nicole for sending over recent news from National Jeweler:  More than three quarters of consumers surveyed (78 percent) still put their highest level of trust in what they hear from other consumers, according to a recent global Nielsen Internet survey. More than 26,000 consumers were surveyed on their attitudes towards 13 different types […] Read more »