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Hat tip to TomPeters.com for directing us to Ten Years After, an article by Dori Molitor of WomanWise.com that is a "state of the union" on marketing to women. It’s insightful and calls for deeper understanding of women as consumers.
You can download a copy of the article here.
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
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