Hell’s New Angels

You’ll not find me dressed in leather chaps, astride a hog anytime soon, but I like what Harley-Davidson is doing to reach out to women.  There’s an interesting article in the New York Times (free subscription required) about H-D’s efforts to connect with the increasing number of female motorcyclists in the U.S.  Twenty years ago, […] Read more »

Copywriting Advice You Can’t Afford to Miss

If you find yourself with the dreaded job of copywriting for your business or company, I feel your pain.  And so does Jeff Sexton, master Persuasion Architect for Future Now.  Today’s Grok features the first of a six-article series on effective copywriting, and it will knock your socks off.  Jeff doesn’t just theorize about good […] Read more »

Chatty Cathy’s Got a Soul Mate

So, did you hear?  It seems that old adage about women using more words per day ain’t necessarily so. A new study shows that men talk just as much as women.  Apparently, men use just under 16,000 words per day, women just over 16,000.  (Who was the poor schmuck that had to count?) I don’t […] Read more »