At one time or another, almost every businessperson has flirted with
the thought of writing a book. It’s not a bad idea – if you have
original content with a compelling message and are willing to work
hard, you can place yourself as the “expert” in your given field.

Before you start dreaming of The New York Times bestseller list, however, you should take a reality check on the ins
and outs of the publishing industry. Lucky for you, there’s now a
central resource for all things publishing, BeneathTheCover.com.  Founded by Wizard partner
Michael Drew,
the site is chock-full of articles on publishing, marketing, and PR
from a wide variety of best-selling authors and experts. Michael is the
genius behind the promotion of no less than 39 national best-selling
books, and tells it like it is. Guest authors include Roy H. Williams,
Bryan Eisenberg, Andrew Grabois and Rick Frishman.  I’ll be contributing from time to time, but will always be reading the new stuff on the site – this is the future of publishing.

Check it out for yourself – do you have what it takes to make
your book a bestseller?