http://www.wonderbranding.com/2007/04/american-airlines-new-webpage-for-women/ Speaking, Workshops, Articles Wed, 01 Feb 2012 18:39:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.wonderbranding.com/2007/04/american-airlines-new-webpage-for-women/comment-page-1/#comment-375 flyer6189 Tue, 17 Apr 2007 03:05:25 +0000 http://www.wonderbranding.com/dev/2007/04/american-airlines-new-webpage-for-women/#comment-375 Thank you Michele. We will keep you updated on the progress. Thank you Michele. We will keep you updated on the progress.

]]> http://www.wonderbranding.com/2007/04/american-airlines-new-webpage-for-women/comment-page-1/#comment-376 Michele Miller Sat, 14 Apr 2007 04:24:39 +0000 http://www.wonderbranding.com/dev/2007/04/american-airlines-new-webpage-for-women/#comment-376 Thanks for reading, Mary, and for your insight! I was right in assuming American Airlines was trying to do the right thing, and am excited about what the future holds for the site. I think if AA has the wisdom I think it does, they’ll listen to what women have to tell you and will respond in kind. It would be fantastic if AA captured the women’s travel market in the same way Wyndham has done with hotels. Hope you’ll consider some good behavior-based consumer research for your site, to really understand what women travelers’ needs are and how to provide solutions. Wishing you the best of luck! Thanks for reading, Mary, and for your insight! I was right in assuming American Airlines was trying to do the right thing, and am excited about what the future holds for the site. I think if AA has the wisdom I think it does, they’ll listen to what women have to tell you and will respond in kind. It would be fantastic if AA captured the women’s travel market in the same way Wyndham has done with hotels.
Hope you’ll consider some good behavior-based consumer research for your site, to really understand what women travelers’ needs are and how to provide solutions. Wishing you the best of luck!

]]> http://www.wonderbranding.com/2007/04/american-airlines-new-webpage-for-women/comment-page-1/#comment-377 flyer6189 Sat, 14 Apr 2007 04:16:13 +0000 http://www.wonderbranding.com/dev/2007/04/american-airlines-new-webpage-for-women/#comment-377 Hi Michelle. I represent American Airlines and I'd like to thank you for your analysis. As you mentioned, aa.com/women's content will evolve based on valuable feedback from our women travelers -- and as you'd imagine, we're already getting a lot of great feedback. This is our first real step into this water and the goal is to open the dialogue with women travelers. Your feedback is much appreciated and will help us enhance our products and services even further in the future. Hi Michelle. I represent American Airlines and I’d like to thank you for your analysis. As you mentioned, aa.com/women’s content will evolve based on valuable feedback from our women travelers — and as you’d imagine, we’re already getting a lot of great feedback. This is our first real step into this water and the goal is to open the dialogue with women travelers. Your feedback is much appreciated and will help us enhance our products and services even further in the future.

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