TIME has just announced the 2006 Person of the Year… YOU.

When one of the nation’s most powerful magazines chooses citizen content creators over the likes of Donald Rumsfeld and Mahmoud Ahmadinejad, you know we’re in the midst of a major cultural shift.  One I’m proud to have been a part of for three years (and counting).

Here’s to all you bloggers, YouTubers, Masher-Uppers… it’s going to be exciting to see how Web 2.0 affects the coming year, not to mention the coming decade.

Are you part of the Web 2.0 generation?  It doesn’t matter how old you are, just that you contribute.  This goes for business, too.  Those who create business citizen content for the good of the consumer will see more success than they could have dreamed.