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Who says women aren’t attracted to chest thumping he-man tools? My blogging pal Andrea Learned and I find ourselves writing more often than either of us would like about the preoponderance of pink tools and gadgets.
Check out this baby and see if you don’t want one in your holiday stocking… Black & Decker’s Simple Start battery charger. Leave this little guy in your glove compartment. Dead battery? Just plug Simple Start into the AC adapter of your car, and it charges your battery.
And be sure to click on the View Product Demo link while you’re on the page. It’s the new TV commercial for Simple Start that does a terrific job of marketing to women in a humorous but powerful way.
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Terrific Product Idea! I got the Feedblitz E-mail this morning, saw the product and linked to the site. Ordered two immediately. Thanks for this great product idea. Good for women, but men as well — and kids with cars (so parents don’t have to worry about getting a call in the middle of the night to help them out!)
tish
Travels with Tish — Girlfriends’ Getaway Guide
welcome 2 maybe biggest free ad archive – http://www.adverland.co.uk!