6 Comments For This Post

1. Kyle King said:

   

   Since I’m surfing… one more comment for your blog…. (I just commented to the previous post).
   This brought a rush of gratitude for the positive changes good marketing can do. In a world that has become quite cynical, this campaign is brilliant and innovative, in addition to being completely refreshing.
   Also, as a mother of daughters I’ve seen the effect the “starvation” media had on my daughters as they grew up, and they would have benefitted from this….this is so good for our “up and coming” women… as well as the men….
   Thanks for sharing it.
   Blessings,
   Kyle

   -October 20, 2006 at 11:41 pm
2. Kelly King Anderson said:

   

   Wow, love that clip. I love what they’re saying and who they are marketing to with that. ME and the rest of the crowd I hang with.
   You’re great, Michelle. I met Holly this week and she’s going to be a Fairy Godmother for us for Start Up Princess.com; check it out sometime.
   Best wishes with the book and all you’re doing.

   -October 21, 2006 at 12:55 pm
3. Holly Buchanan said:

   

   Wow – how friggin cool. Little do you know how much of that same work was done to my blog picture. hours of air brushing and…. (and if you believe that…….)
   I don’t mean to make fun – this really is serious and has such an impact – thanks for sharing this with us, Michele.
   Holly

   -October 25, 2006 at 7:27 pm
4. OConnor Casting said:

   

   Casting YOPLAIT YOGURT’S Weight Management Project
   We are the same company that helped cast the Dove campaign!!!
   ” My goal this new year is to get back into shape & eat right!” “My goal this new year is to shed a few pounds” Sound familiar? Yoplait is looking for participants who are interested in leading a healthier lifestyle to participate in an online program to help you achieve this goal and maintain it. Share your success & challenges along the way with other women via online video and your personal online journals. Check out http://www.sogoodgirls.com to see last year’s program.
   O’Connor Casting Company (for Yoplait Yogurt) is looking for ‘real’ women!
   SEEKING: Women in their mid-20’s to early 60′s who live in the Chicago area (urban or suburban), to participate in a 12-week wellness program that runs from January through March 2007 with some pre-program work in December 2006. You will be given fitness and nutrition tips from a recognized resource, providing you with knowledge and guidance throughout the process. You will be able to carry on with your normal daily life, but must be available for filming one weekend day per month for the duration of the 12-week program. You will also share your daily experiences and challenges via online journals/blogs (for approx. 2 hours per week). You may also be featured in other promotions over the course of the program. This program promotes a healthy lifestyle change, not a quick diet.
   PROJECT TO TAKE PLACE IN THE CHICAGOLAND AREA.
   SORRY ACTORS OR ASPIRING ACTORS/MODELS – THIS IS A CHANCE FOR REAL WOMEN TO BE THE STARS!
   YOU MUST:
   • Have access to a broadband connected computer to participate in the program on weekly basis
   • Be available to be filmed for approx. 4-6hrs. one weekend day per month over 3 months.
   • Be willing to share your experiences as you go on this 12-week wellness program.
   • Be comfortable writing to a public, online audience about the program
   • Be willing to invite discussion, comments and tips from an online audience and respond to them in due in a timely manner
   • Be a legal resident of the US.
   • Sign and affidavit of eligibility and publicity release.
   If you fit this description or know someone who does, please contact us ASAP to schedule an appointment.
   INTERVIEWS: Tues. 10/31 – Tues. 11/07
   Looking for ‘real’ women, mid 20’s – early 60’s, who desire to lead healthier lifestyles.
   Contact: O’Connor Casting Company at 312-226-9112 or email yoplait@oconnorcasting.tv Just say “Yoplait Weight Management” Project.
   Interview Dates/Loc.: Tues 10/31, Wed 11/1, Thu 11/2, Mon 11/6, Wed 11/8
   O’Connor Casting
   1017 W. Washington, Ste. 2a, Chicago, 60607
   312-226-9112
   Project Dates: January 2007 thru end of March 2007
   Compensation: A supply of Yoplait yogurt products over the course of the program as well as prohealth/wellness products, total value of which shall be approximately $1,000.00.

   -October 31, 2006 at 3:54 pm
5. Amy Kohlert said:

   

   I believe that the Dove campaign is a wonderful idea. The world we live in now makes women and now even little girls think they (we) need to be as skinny as Nicole Richie and that that is beautiful. It is not! Curves are beautiful! and it is true like in the evolution commerical, they really do add pounds of make up to the models then completely distort them on the computers to make them look the way the ‘artist’ wants them to be. In the end the women do not look at all what they naturally look like. We are gorgous with out all that, and everyone should feel comfortable in their own skin. I myself have never really thought I was pretty without makeup on, until a guy friend told me that I looked beautiful without any make up on. It is sad that I needed a guy to make me realize it but it is true! I feel more like myself and pretty and not weighed down with alot of crap on my face. I think that women are naturally beautiful and we need to show it off, just like Dove is trying to do! ;o)

   -December 3, 2006 at 10:38 pm
6. Shanae Scruggs said:

   

   I absolutely love it!!! This is what women all over the world need to see on a daily basis. As a college student, I am constantly reminded of how much the media has an influence on the lives of women. From Ugg Boots to oversized sunglasses, many of my fellow peers try to mimic whatever they see on television, including body types. Why are we so focused on how we look???? One day curves are in, the next day a flat butt is all the rage. We will never be able to transform ourselves completely, so embrace what you have. I thank Dove for these socially conscious ads, and hope they continue to educate and build up the women of this world. Beauty is only skin deep…

   -December 5, 2006 at 1:42 pm

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