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Introducing the latest graduates of WonderBranding, the “Touchy-Feely Cojone Busters.” Oh yeah, they were quite a group… sometime I’ll have to show you the “moon” shot this class gave the camera.
As I give presentations across the country, and as Holly and I continue to teach our seminar, I’m fascinated by the evolution taking place within the “marketing to women” realm:
People arrive prepared with a solid foundation.
A majority of people are already steeped in the knowledge that marketing to women is here to stay. I can show them why it isn’t a fad (there’s actually an historic-based formula for this) and can throw some spending statistics (by industry category) their way, but they get it. No need to preach to the choir where this is concerned.
People love to chant “Vive La Difference!”
There’s no shame in admitting that yes, there are differences between genders both in nature (vast differences in brain wiring) and nurture (how gender roles have developed over millions of years). Folks even recognize you must speak a different marketing language when trying to connect with women.
People want to get down and dirty.
I believe what people are looking for now is how to go deeper… how to peel the layers back on the female consumer and get to know her from the inside out. There are still some myths out there about marketing to women that need to be blown up, and there are tools marketers can learn to create powerful and resonant strategies and campaigns.
Holly and I are constantly dissecting our seminars, comparing them to what people already know and figuring out how to help them dig deeper. Some of the tools we teach require hard work but hold big rewards. We’re already creating new modules for the next seminar based on what we learned from our students this last time around.
So, now I need your input.
Personally, I’m curious how this also applies to this blog. On the scale of knowledge and interest on marketing to women, where do you place yourself? What kinds of things do you find compelling when it comes to marketing to women?
- More general scientific information?
- Case studies?
- Personal stories?
- Anything else you can think of?
This blog needs to evolve based on the needs of readers and my own need to impart information that will make a difference. While it’s my blog and I’m going to write anything I damned well please, I’m also honored that you take the time to stop by here every once in awhile with the hopes of being enlightened and sometimes entertained.
Add your voice through a comment… what would keep you coming back for more? Speaking up will help create a new era for this blog.
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Thank you for your invitation to personally contribute, I find this challenging.
My personal wish is to see a number of case studies focused on gender-related web marketing, topics that focus on web analytics as related to female web audience in particular.
As to my personal contribution to these papers, I will be able to share some data with you in a while.
The Tipping Point for Blogs?
It’s a blog world, after all. It’s a blog world, after all. It’s a blog world, after all…it’s a blog, blog world. Got it? Is the tune to, It’s a Small World going through your head? It should be. Blogs are big right now. Big enough to command a lot o…
I would like see more about marketing to women and the internet. As a writer aiming at e-publishing, I’m convinced that women are going to be the driving force that will make ebooks eventually mainstream. The only genre that seems to be allowing writers to write fulltime in epublishing is romance and women’s erotica. Sadly, the makers of ebook reading devices, and the associated technology don’t seem to be paying much attention.
I’ll echo the others in wishing for more on web marketing and women. Specifically, I’m interested in search marketing. What do we know about engine demographics? What about women and paid advertising with PPC or blog ads?
Personal stories and case studies are always welcome. For me, they make it easier to have a more practical hold on the message or concept.
This is a wonderful web-site and I would like to second rascoagogo’s request for engine demographics. I, too, prefer case studies. I am launching a product via internet for women (and the men they buy for)over 40. Am looking forward to future postings.
I have a beautiful wife who just turned 40. You don’t know how much money I have spent on expensive makeup through the years. Finally she finds something that blends well all the time, affordable, and just looks great on women, and it gets dumped. Too bad the marketing effort wasn’t really put out there or given time. Now I am going store to store buying what is left. Revlon should be catering more to the baby boomers that have the financial abilty to know a good product.