Next Seminar: Sept. 19 & 20

I’ve been getting lots of email from folks wanting to know when the next WonderBranding seminar will take place. The date’s been set:  September 19 & 20 at Wizard Academy in Austin, Texas. Two full days of "peeling back the layers" and learning how to really market to women in a way that’s efficient, effective, […] Read more »

Really the Strong, Silent Type…

Bryan Eisenberg couldn’t resist sending me this Reuters Newswire story while we were at Ad-Tech in Chicago.  Apparently, a company called Sheila’s Wheels has created "Buddy on Demand," an inflatable man that gives people the impression a woman isn’t driving alone at night. Stored in the glove compartment, Buddy inflates automatically with the push of […] Read more »

WonderBytes

Calling Pippi Longstocking:  New wireless study from Sprint shows women think more about personalizing their phone than their hairstyle… Not Your Mother’s Betty Crocker:  “Meal Assembly Centers” for on-the-go meal prep are the small business upstarts of the 21st century, with revenues jumping from $117 million to $270 million in 2006… I Like Walks on […] Read more »

Getting A Grip

A voicemail from a friend who’s vacationing at a tennis club in Laguna Beach reminded me of a story I read last night about Airflow, the new tennis racket created for women by Head.  Two years in the making, the Airflow "incorporates three major design components: a super-lightweight (less than 9 ounces) that allows for […] Read more »

Could Someone Please Pass the Excedrin?

Just call me Sybil the freakin’ Soothsayer. Today’s Ad Age reports Revlon will have lost $95 million in the second quarter of this year, most attributable to lackluster response to its Vital Radiance line of products for women age 50+.  Jack Stahl, President-CEO of Revlon, blames low sales figures in larger chains like Target and […] Read more »