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A new report announces the latest match in skin care heaven, between L’Oreal and Oscar winning actress Diane Keaton. At the age of 60, Keaton still exudes the vivacity of Annie Hall and is a sure winner for the Boomer crowd. Susan Sarandon, Diane Keaton… these cosmetics companies get it when it comes to the future of purchasing power.
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Well,as a woman of a “certain age” all I can say is, it’s about time!
We’ll know we’re really making progress if we see more women such as Diane Keaton with much younger love interests in the movies (as she did in Something’s Got to Give, with Keanu Reeves.)
Can you please tell me what (L’Oreal?) hair color Ms. Keaton uses? At 58 and job-searching, I have been told to “darken” my always blond – now perceived as white – hair. In a recent ad in which I saw Ms. Keaton, with whom I “identify” (silly me), I noted that her hair looks darker than mine, yet light enough to still be described as “blond.”