The Spotlight

How to Lose a Sale in Two Words

Holly asks, "Can you lose a sale in two words?"  The answer is a resounding yes.

Check out her post about The Power of Personalization for some great insight into how easy it is to throw away your chance to woo female consumers.  Even if small errors in judgement are unintentional, in the end it’s all about the customer’s perception of your business.

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