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Holly asks, "Can you lose a sale in two words?" The answer is a resounding yes.
Check out her post about The Power of Personalization for some great insight into how easy it is to throw away your chance to woo female consumers. Even if small errors in judgement are unintentional, in the end it’s all about the customer’s perception of your business.



Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
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