I just got off the phone with friend and colleague Peter Frost, the mastermind behind the upcoming Rethink Pink! conference in London on October 13th. The conference is no small tea party, by any means — this is the world of the big dogs. Sponsored by Cosmopolitan magazine and iVillageUK, Rethink Pink has been whipping the major news and PR outlets into a frenzy – I understand that tomorrow there will be a feature in the Independent and the Financial Times will have a two-page story next Tuesday.
Focused on marketing to women, the conference program is a veritable feast of speaking, dialogue, and interaction. Get a load of some of the session topics:
The Wonder of Women
The Age of the Female Prosumer
Marketing to Women is Meaningless… a Disruptive Approach
The Madonna Whore Revolution
Don’t Pigeonhole Me… an International Perspective
Featured speakers (in addition to yours truly) include:
Sam Baker – Cosmopolitan
Dr. Glenda Stone – Aurora Women’s Network
Jonathan Mildenhall – TBWA London
Emma Laney – McCann Erickson
Becky Barry – Leo Burnett
Lindsey Clay – J. Walter Thompson
We’re gonna rock the house.
If you find yourself in London on October 13th, join us — that is, if you can still get a ticket. Especially if you’re a member of my favorite species… men. We need as many saavy, smart, caring male businessmen as we can round up for this shindig — there are still too many out there in denial about the purchasing power of women – both as consumers and businesswomen.