Related Posts
No related posts.
More From This Category
- From the Vault: Biggest Mistakes In Marketing To Women
- George Carlin, 1937-2008
- Do You Know…?
- Four Fallacies About Female Consumers
Quite the thread building on Tom Peters’ blog, with his recent post, titled “Idiots!”
“My colleague Dini Coffin (Enterprise Media) faxed me a Cingular ad on September 21st, with a cover note that cryptically said, “What’s wrong with this picture?” The ad’s tagline was “4 of the top 5 commercial banks use Cingular for wireless email.” Below was a pic of 5 folks—4 doing wireless email, 1 obviously not playing. Dini’s point: ALL 5 WERE MALES! Her follow-up line, “I guess Cingular doesn’t want women buying their services.” Go Dini! Hisses & Boos to Cingular! (Idiots!)
Three hours later I was reading my latest issue of BusinessWeek, and came across an ad for “The BusinessWeek 50 Forum,” an October 7 event billed as the “one event that can make a difference in your pursuit of high performance.” There are 15 “best of the best” speakers listed (including Jack Welch and Starbucks honcho Howard Schultz), plus two BusinessWeek moderators. One of the BW folks is Senior Editor Mary Kuntz, but among the “content providers” … 15 out of 15 are … MALES. My reaction: Sick!
Or, rather … IDIOTS!
NB: Welch was never all that great on putting women in top slots at GE, plus he’s retired. But in my opinion Starbucks’ Schultz is insulting all the women in his company by speaking—he should opt out. (We’ll perhaps do next week’s poll on “Should Schultz Speak”? What do you think?)”
Tom is his usual refreshingly blunt self… the comments (37 and counting) are worth taking to the time to read as well.




Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
WonderBranding: Marketing to Women: Hot Topic with Tom
Hot Topic with Tom
Quite the thread building on Tom Peters’ blog, with his recent post, titled “Idiots!”
“My colleague Dini Coffin (Enterprise Media) faxed me a Cingular ad on September 21st, with a cover note that cryptically said, “What’s wron…
Jane Blogs On
Everyone reading this who realizes there is an election coming up in November raise his or her hand. Thank you. I invite you to stay and read today’s post. All others may go about their business…mowing lawns or walking the dog or taking a drive up th…