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Since starting his Hispanic Trending blog last May, Juan Tornoe has been on fire with amazing posts on the topic. I’ve noted several of his posts here – if you haven’t checked out his blog, you’d be wise to do so soon!
Juan offers such invaluable information as this:
Either if you are selling Business-to-Business or Business-to-Consumer, it is imperative to prepare yourself to be dealing more and more with women, and as uncovered by the relatively recent research report, 2004 U.S. Hispanic Women in Profile by HispanTelligence(R), many of those will be Latina ladies.
The March 31st Hispanic PR Wire report mentions that “Hispanic women are the fastest-growing influence within the quickest-expanding ethnic group in the United States today.” Then it goes on presenting some really remarkable information:
Ah…. gotcha! If your curiosity is more than you can stand, click here to read the rest of the post!



Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
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