Wayne Hurlburt over at Blog Business World is truly the go-to guy for information on how to get the most from blogging and search engine optimization. While most of his writing is on blogging, this recent post is for everyone – a discussion on the need for website marketing plans:
Every website needs a promotional plan to ensure that the goals and objectives of a business’s website are achieved.
In the make believe world of they movies, they may be able say, “if you build it, they will come”. In the real life of business, however, a much more active approach to marketing and promotions is required.
Your site needs a promotional plan to reach its goals. In order to formulate a strong promotional plan, you need to know what those goals are for you, and your website.
Read Wayne’s terrific post in its entirety by clicking here and scrolling down to May 21st. Happy Reading!
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Thank you for including my blog in your blogging series. It’s a privilege to be recommended on your tremendous blog, and placed in the company of so many other great blog writers.
Wayne Hurlbert’s post couldn’t be more “right-on target”! In the internet promotions world, you just cannot build a website and expect thousands of people ready to buy your products or use your company’s services.
And not only does “your site needs a promotional plan to reach its goals” you need to understand what to include in your promotional plan. A lot of businesses fail to realize the potential of proper website marketing.
good