Form Follows Function

There’s been some discussion lately about the ever-increasing prevalence of advertising in our everyday lives. First, there was Todd’s post over at A Penny For about the ads on airline tray tables. Then, John over at Brand Autopsy told us about the idea of some marketing genius to place ads for Spider-Man 2 atop the […] Read more »

Next WonderBranding Seminar

‘Then you should say what you mean,’ the March Hare went on. ‘I do,’ Alice hastily replied; ‘at least – at least I mean what I say – that’s the same thing, you know.’ ‘Not the same thing a bit!’ said the Hatter. ‘Why, you might just as well say that ‘I see what I […] Read more »

Fewer Bullets, Bigger Weapon

Currently working on the latest “tweak” phase of the presentation portion of my WonderBranding seminar and have been spending time at Cliff Atkinson’s Beyond Bullets blog. Cliff stands shoulder-to-shoulder with Yvonne in talking about what you can do to create that “make or break” presentation. The media information that Cliff offers… for FREE… is nothing […] Read more »

Was that i before e, except after c….?

Let’s say you’ve finished reading The Da Vinci Code and are looking for something a little meatier to fill your summer days. If you’re at all interested in the topic of gender difference and are really serious about marketing to women, you must read The Alphabet Versus the Goddess: The Conflict Between Word and Image, […] Read more »

What Color is Your Marketing?

I’m currently reading the newest book on marketing to women, Don’t Think Pink, by Lisa Johnson and Andrea Learned. What I’ve absorbed so far is excellent. Lisa and Andrea, founders of, focus on the topic of what is truly relevant to women. As they put it: If a marketing approach is not pink, what […] Read more »

Better Than a 3-Ring Circus

I’m proud to say that one of my recent posts is included in this week’s Carnival of the Capitalists, the traveling “best of” blog circus. The Carnival has pitched its tent at Wayne’s Blog Business World – take a look at the record number of posts that are listed…. it’s easy to visualize a clown […] Read more »

Who’s in Charge of Marketing…

… at Stryker Ceramics? I caught one of their new TV ads the other morning while eating breakfast (during the “Today” show). These are smart, smart, smart people. 1. They’ve taken a specialized product (joint replacement) and dropped it right into the bullseye of mainstream advertising. 2. They are proactive, using widely-recognized knowledge of the […] Read more »