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Thanks to Jennifer Rice over at What’s Your Brand Mantra? for my laugh of the day, with her post on Sky High Airlines
A couple of her favorite Sky High “messages” include:
MISSION STATEMENT OF THE WEEK:
The mission of SkyHigh Airlines is to be laser-focused on total customer satisfaction, among many, many other things.
TAG LINES:
“Your Money Sends Us Soaring.” “Flying More. Caring Less.” “Lowering Fares. Lowering the Bar.” “We’re Here to Serve You. No, Honestly, We Are.” and my favorite, “Excellence Through Compromise.”
Check out Jennifer’s terrific blog and this funny post at What’s Your Brand Mantra?: A commitment to mediocrity
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
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