Related Posts
No related posts.
More From This Category
- From the Vault: Biggest Mistakes In Marketing To Women
- George Carlin, 1937-2008
- Do You Know…?
- Four Fallacies About Female Consumers
Kirsten Osolind, grand mistress of the amazing re:invention blog, has a fantastic post today on the number of retired women that are launching home-based businesses. Citing several articles, Kirsten notes:
“According to BusinessWeek, more than half of all small business owners are over 50, and 17% are over 65. Entrepreneurship is a good way to overcome economic and emotional exclusion. There is even a site dedicated to Grandmother Entrepreneurs — Grandmabiz.com…”
Read the post, the articles, and start looking for ways to create small business communities of these women — they are in a major “relationship” phase and are looking for inclusion and purpose! Plus, the fact that they have a lot of money to spend on your product or service doesn’t hurt, either….
Grandmothers Knitting Sound Business Plans



Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
Be the first to comment on this post!
Trackbacks/Pingbacks
Trackback URL
http://www.wonderbranding.com/2004/04/reinvention-of-the-senior-kind/trackback/