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Here it is… the new Volvo YCC, as unveiled this past Tuesday at the 2004 Geneva Auto Show. The $3.5 million project, designed by an all-female team, certainly looks like no Volvo you’ve seen to date.
Wonder if it will ever make it to the showroom?



Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
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