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Following up on yesterday’s posting:
Responding to the flurry of opinion on its YCC, Volvo CEO Hans-Olov Olsson is quoted in the March 8 edtion of USA Today:
“We learned that if you meet women’s needs and expectations, you also exceed those for men.”



Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America
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