Take a step through the looking-glass and peer into a Wonderland where marketing (as you know it) is turned on its head… where traditional concepts and beliefs are replaced with new perspectives and fresh ideas for business success.

Welcome to the world of Wonder Branding: Marketing to Women.

If you’re a subscriber to this blog, you may already have received an announcement about the inaugural session of the “WonderBranding: Marketing to Women” Seminar, to be held May 6-7 at the legendary Wizard Academy in Buda, Texas (just south of Austin). The WonderBranding seminar is the newest addition to the Academy curriculum, and will be taught by Yours Truly.

I can promise you a fascinating journey through the new era of marketing to women. I will show you scientifically why women do the things they do, and how to connect women with your business. You’ll come away from this seminar with a new base of knowledge and power tools to put your plan into action.

A the WonderBranding Seminar, you’ll learn about:

- The power and influence that women wield in today’s economy

- How the female brain is “hard-wired” for branding

- How to plant your business in the “reward behavior” area of the brain

- The 6 things that connect women to a brand… for life

- The next wave of positioning your business with female customers

- How to apply the same strategies that Target, Wyndham Hotels, and Home Depot are using to create a core bond with female customers

- Which “language” you should speak with your customers – the power of words and design in marketing to women

- Finding and molding a strong “core of influence” for a business (hint: it’s not about focus groups)

- What the “inside” of your business says to female customers

The seminar will be jam-packed with information, real-life examples, discussion, and creative exercises that will open your mind to a new way of thinking about your marketing, your customer, and business in the 21st century.

If you’d like more information, click here for the Wizard Academy website, founded by renowned author and marketing genius Roy H. Williams.

Feel free to email me if you have any questions. See you in Texas!