Marketing to the Inner Soul…

Today’s women are looking inward for balance, strength, and focus. Yoga now leads the list of most frequently offered programs at U.S. fitness facilities, according to the 7th Annual IDEA Fitness Programs Report. 85% of the respondents say they offer yoga instruction in addition to personal training and strength training courses. Among the top 10 […] Read more »

Trailer Hitch Optional

Take a look at the next big thing in luxury automotive travel. Is it a Caddy? A Lincoln? Nope, it’s the new F-150 Ford Lariat pickup, due out later this summer. Apparently Ford is responding to women who are “on the go” but want to avoid the SUV scene. According to a recent story from […] Read more »

How Feminine is Your Brain?

Simon Baron-Cohen, director of the Autism Research Centre at the University of Cambridge and author of the recently published book, “The Essential Difference,” has develped two interactive online tests for empathy and systemizing personalities. Baron-Cohen’s theory is that the female brain is predominantly hard-wired for empathy, and that the male brain is predominantly hard-wired for […] Read more »

Dynamic Women in Business…

The 13th Annual Dynamic Women in Business Conference, presented by Harvard Business School, was held this past January 24th, and was the most successful conference to date. My favorite quote comes from Young & Rubicam chief executive Ann Fudge, who declared, “Let’s blow up the phrase ‘work-life balance.’ Balance is simply about life leadership: taking […] Read more »

Making a Mountain Out of a Molehill

Here’s an interesting study on the right brain of the female… Belgium’s Ghent University issued a report in 2003 on a study conducted to find out how the brain reacts when it is presented with “emotional language.” Male and female participants were connected to special ultrasound monitors, and a series of recorded sentences was played […] Read more »

That’s My Baby…

… she can be all four seasons in one day.” So goes the song by Sting. There’s no denying it. Women can be highly emotional creatures, given to bouts of desire, disgust, love, hate, happiness and anger – sometimes all in a 24-hour period. Our emotion is unpredictable and doesn’t always follow a pattern of […] Read more »

Who Says Women Aren’t Plugged In?

Here’s an interesting statistic from the Consumer Electronics Association: Women actually spent more than men on technology in 2003. A newly-issued report says women accounted for $55 billion of the $96 billion spent on electronics gear. Who says women aren’t plugged in? Read more »